The loss of
key employees may cost you more than you think.
By Dr. John Sullivan
This article was originally published July 25, 2005.
Calculating the cost of a vacancy (COV) is a critical activity, one that's necessary
to determine the actual business impact of talent shortages that result from
a gap between the time talent is needed and the time required by the recruiting
function to supply such talent. As a metric, it can be configured to measure
the dollar impact of voluntary turnover and involuntary turnover, or the impact
of a slow recruiting process that's incapable of meeting the organizations growing
talent needs. Calculating COV is critical, because organizations are unlikely
to place the requisite emphasis on addressing recruitment issues if they are
unaware of the negative impact such vacancies may be generating.
So many organizations these days have become so laser-focused on cost containment
that they often overlook the possible longer-term detrimental impacts their actions
regarding talent may have. This is especially true in organizations where the
HR budget is controlled by a CFO who continues to see the function largely as
an administrative one.
Cost-focused organizations end up seeing a position vacancy as a short-term reduction
in expenses; after all, salaries do show up on the balance sheet as an expense
(not an investment.) That's why it's so critical to demonstrate the business
impact of not having a performing employee in key positions. Even the dumbest
finance person realizes that without having a single employee, no matter what
the cost savings, the firm would produce zero revenue.
If you have the time, I strongly recommend that your organization calculates
the actual costs of having a vacancy in key roles. In some key jobs — particularly
in industries where time to market is a key factor in driving corporate success — the
cost of a single vacancy has been calculated to be between $7,000 and $12,000
per day. In one unique case, it was as high as $200,000 per day.
Unfortunately, calculating the actual COV for all positions in an organization
would be ultra complex and time consuming, which is why many organizations opt
to use a simplified formula that estimates the cost. (For key roles, should you
want to calculate the actual cost, many of the factors you would need to include
in your formula are discussed later in this article.) It is important to note
that there is no magic or even standardized formula for the calculation of the
cost of a vacancy, because the factors that must be considered are largely dependent
upon the position, the industry, and the current stage in the product lifecycle.
Whatever formula you select, be sure to develop it in conjunction with the finance
department. Their early involvement is essential, in that it adds credibility
to your calculations and preemptively eliminates any resistance or doubt they
would cast on your efforts otherwise.
Part 1: The Simplest Formulas
If you just want a simple, direct means of calculating COV, here are a few basic
formulas you can use:
- Average revenue per lost employee. When
you have no position-specific data available, take the company's
revenue per employee (which is the company's total revenue
divided by the number of employees) and divide that by the
number of working days in a year (220). This provides you with
the average revenue produced by an employee on a daily basis.
The principal here is that if an employee is not in place,
you cannot generate the revenue that that one employee would
have generated on average.
- Salary multiplier of revenue that is lost. When
you have no position-specific data available, you can base
your cost of a vacancy calculation on the premise that every
employee generates a certain amount of money (a multiplier)
above their salary. You calculate the multiplier by taking
the total dollar amount the department or company spends via
payroll for one year. Then divide the payroll by the number
of employees to get the average employee salary. Next divide
that number (the average employee salary) into the revenue
per employee, and you get a number which is the salary multiplier
(it is usually between two and seven). You then multiply the
multiplier times the individual's daily salary, and you get
the amount of revenue or value that each employee is expected
to generate everyday. Again, the principal here is that if
an employee is not in the job that day, he or she can't generate
the average daily salary multiplier (daily revenue).
- Simple salary multiplier. For this calculation,
you use no specific company information. Instead you rely on
research that has indicated that the individual's value is
between one and three times their salary (a Harvard study found
that it was three times a person's salary, which many analysts
have found to be an accurate estimate). You can use a 1x salary
calculation without any argument, but if you go above 2x their
salary, you need to get the approval of the finance department
(again, their preemptive approval lends credibility) to utilize
this as a realistic substitution for the actual cost of a vacancy.
- Revenue lost. For revenue-generating jobs
such as a sales role or loan officer, you take the average
yearly revenue generated by a person in this job and divide
it by the number of working days in a year. The principal here
is that if there is a vacant job in a revenue-generating position,
that revenue will be lost if no one is in that position.
- Budget expenditure per employee that is lost. For
administrative positions where there is no direct measure,
you take the department's annual budget and divide it by the
number of employees in the department. That is the average
budget expenditure per employee. Then divide that by the number
of working days and you get the budget value of each person.
The principal here is that if you don't have an employee in
the job every day, they can not produce the value reflected
in the budget allocated to them.
In any of the above calculations, if the vacant position is
replaced by a temporary employee, you have to determine the lower
productivity of a temp compared to having a regular employee
in the same position. If the manager "fills in" to
do the added work, it is generally okay to assume that because
they won't be doing their regular job, there will be some dollar
consequences. You can also calculate the higher error rates and
lower productivity that any "fill in" is likely to
generate and add the extra costs of overtime pay if regular employees
must work over time to do the work.
Part 2: The Business Impacts of a Vacancy
If you are serious about the economic impacts of slow time to
fill and turnover, here is a detailed list of the factors that
should be used in the calculation of COV — working with
a GM and finance, of course. You should work with functional
leaders in marketing, sales, engineering/production, and finance
to develop actual costs or acceptable guesstimates for each bullet
relevant to your organization.
Product Development and Productivity
- TTM is dramatically impacted by the entire production chain.
Because departmental schedules and plans are closely interwoven,
any disruption in one department may adversely affect all others.
- In industries that rely on the seasonal launch of new products
(e.g. toys), vacancies in key skill positions may dictate that
products and projects be delayed till the next season or dropped
altogether.
- Being understaffed (due to the vacancy) will lower the probability
of a department meeting its productivity targets, which could
have a cascading impact on other inter-related departments.
- The mother's milk of corporate competitive advantage goes
to hell in an environment where key people are leaving. Incidentally,
the reduction in innovation starts long before any individual
actually leaves.
Team Impacts
- Team results may be dramatically impacted by the disruption
caused by the lost productivity, lost experience, lost leadership
and lost skills of the "vacated" person.
- If a team environment exists, a disruption in team cohesiveness
may occur. This can result in a longer TTM (time to market)
and a loss of focus, which can also impact TTM.
- Vacancies may affect the idea generation of others because
co-workers are frustrated or overworked.
- Vacancies may cause overworked employees (because they have
to fill in) to tire, which may cause increased accidents or
an increase in error rates.
- Excessive vacancies may lead to increased "whining," grievances,
and even union activity.
- If the team leader is the vacancy, then time to productivity
is likely to be even more negatively impacted.
- A vacancy may make a manager reluctant to terminate poor
performing employees. Vacancies coupled with poor performers
can cripple the team.
Individual Employee Impacts
- A vacancy means that a current employee must do the work
of the vacant position. This can cause a cascading effect when
others have to fill in for their position, resulting in many "rusty" people
doing unfamiliar jobs and decreasing productivity.
- Vacancies may frustrate other employees, causing them to
lower their productivity.
- Vacancies may frustrate other employees, causing them to
quit at higher rate than they normally would be.
- Vacancies may frustrate other employees, causing them to
be sick, late, or absent at a higher rate than they normally
would be.
- Vacancies may cause the team to miss its goals, thereby reducing
the possibility of individual and team incentives, which may
further reduce productivity.
- Increased stress on overworked current employees (caused
by having to fill in) may cause increased absenteeism and tardiness.
- Vacancies may hold up vacation time for current employees
which may lead to increase stress or frustration.
- Understaffed departments will not be able to send current
employees to training and conferences, which may lead to increase
stress, decreased worker knowledge, and frustration.
- If temps or "fill-ins" must be hired, they usually
have a higher error rate than the average employee and they
are unlikely to generate many new ideas.
- Superstar employees often resent being asked to fill in when
lesser employees' positions are vacant, which may cause them
to quit also.
Increased Management Time and Effort
- Teams with vacancies require high maintenance and more management
attention, decreasing the time they can spend on more strategic
management issues.
- Managers often have to skip their normal management planning
and responsibilities in order to fill in for the vacant employee.
- When managers fill in for vacant employees, that time can't
be spent on the best employees.
- Vacancies in management and team leader positions have a
multiplier effect on productivity and the recruitment of others.
- There are opportunity costs for things a manager and co-workers
could have done if they didn't have to carry the extra load
of filling in for a vacancy.
- If the vacancies are caused by top management decisions (hiring
or budget freezes), it can cause managers to lose hope. This
can impact morale and it may lead to a high management turnover
rate.
Customer Impacts
- Excessive vacancies may send a message to customers and suppliers
that the organization is getting weak or doesn't care about
them. It may cause a period of confusion for suppliers and
customers regarding whom they can contact and the stability
of the relationship. Errors resulting from vacancies may lower
sales volume and occasionally result in lost customers.
- Any fill in of a salesperson or account rep may provide customers
an opportunity or excuse to look for other suppliers.
Your Competitive Advantage, Culture, and Value
- Excessive vacancies may cause panic and encourage the "quick" hiring
of poor performers. Once a team is saddled with a large number
of poor performers, you may never be able to hire any new top
performers.
- Vacancies at the CEO, CFO, CTO, and other top manager positions
can adversely impact external financing and the willingness
of others to partner or merge with the organization.
- Vacancies in key positions may send a message to analysts
and the stock market that the organization is getting weak.
- Vacancies may send a message to competitors that the organization
is vulnerable, which can lead to increased competitive pressures.
- A large number of vacancies means that the organization is
losing employees, which means a weakening of the corporate
culture. New employees with new values may change or dilute
core values and "corrupt" current employees.
Your Image and Recruiting
- Excessive vacancies sends a message to competitors that the
organization is getting weak. This might encourage them and
improve their own confidence so that they become bolder in
the product and employee poaching markets.
- Vacancies may impact new recruiting because vacancies send
a message to future recruits that the organization is not easily
able to recruit replacements.
- Large numbers of vacancies may also send a message to your
current employees that the organization is headed downhill.
- High vacancy rates may over-stress recruiters and the recruitment
process.
- Vacancies may send a message to outside recruiters that the
organization is vulnerable, which can lead to increased "headhunter" activity.
Out-of-Pocket Costs
- Having to hire high-cost consultants as "fill in help" could
mean higher costs. If hourly employees are involved, it probably
means additional overtime costs.
- Vacancies can mean the underutilization of plants and equipment.
Other Miscellaneous Concerns (and Costs) That May Arise
- The new hire may be a lower quality (low performance) candidate.
- New hires are unlikely to be immediately productive, thus
resulting in increased costs.
- Some "vacating employees" take others with them
soon after they leave. A "break in the dike" of one
leaving may cause the whole intact team to leave.
- Many new hires don't work out and must be replaced within
six months, essentially stretching the length of the vacancy.
In the case of start-ups and small departments, where there
is little cross training, the cost may be more dramatic. If you
only have ten employees and lose two, you have a 20 percent vacancy
rate (which is a big deal!).
In a tight labor market, vacancies in hard-to-hire jobs may not
be replaceable, at any cost. Spending the time to avoid vacancies
or to fill them rapidly with top performers may have a huge ROI — especially
if departing employees go to a competitor with your ideas, causing
their revenues to increase as yours go down.
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